India’s sex toy market is experiencing a quiet revolution. Once shrouded in taboo, the landscape is now opening up thanks to evolving attitudes, young consumers, and the rise of discreet e-commerce. This comprehensive guide will walk you through everything you need to know – from market trends and product types to legalities, where to shop, and how to buy safely and confidently.
Indian sex toy market growth from 2024 to 2030 (projected)
The Indian sex toys sector has grown significantly in recent years. In 2024 the market was valued at about USD 112 million, and it is expected to more than double to USD 264 million by 2030, reflecting a rapid ~15% annual growth. This surge is driven by increasing awareness, changing social norms, higher disposable incomes, and the convenience of online shopping. Younger urban Indians – especially millennials and Gen Z – are leading this change, being more open to exploring sexual wellness products compared to previous generations. Discreet e-commerce platforms and international brands entering India have also spurred demand.
Yet, the industry isn’t without challenges. Deep-seated cultural taboos and stigma still linger, and many consumers remain private about their purchases. The legal status of sex toys in India is a grey area (more on that later), which historically kept the market underground. Despite this, attitudes are slowly but surely shifting – especially in metro cities like Mumbai, Delhi, Bengaluru, and beyond – as discussions on sexuality become more open. Influencers, bloggers, and sex educators on social media have played a role in normalizing conversations around pleasure and sexual health. Notably, women now comprise a major segment of buyers, debunking the myth that only men buy sex toys. On one leading platform, 54% of customers are female, indicating that Indian women are increasingly taking charge of their pleasure and wellness. All of these factors point to a market that is poised to keep expanding in the coming years, even as it navigates societal and regulatory hurdles.
One look at a modern Indian sexual wellness store reveals a wide spectrum of products for different needs. From vibrators and lubricants to BDSM kits, Indian shoppers today have access to nearly every category of sex toy. Below is an overview of the most popular types of sex toys you can find online in India, and what they are:
Vibrators are devices that provide erotic vibration and are typically used for stimulation of erogenous zones (commonly the clitoris or vagina, and also nipples or other sensitive areas). They come in many forms – bullet vibrators (small, bullet-shaped devices great for clitoral stimulation and beginners), clitoral stimulators (designed specifically for external use), rabbit vibrators (which have a dual-action design to stimulate internally and externally at the same time), and wand massagers (larger, wand-shaped vibrators known for powerful vibrations). Vibrators are hugely popular among women and couples – in fact, vibrators make up some of the top-selling products in India’s market. They are valued for their ability to provide consistent stimulation and help women (and men) explore what feels good. Many vibrators today come with multiple speed settings and patterns; some high-end models even have remote or app controls. In India, to dodge any lingering cultural discomfort, they’re often marketed as “personal massagers”. Rest assured, when you see a personal massager on a site like Amazon or Flipkart’s wellness section, it’s often a vibrator in disguise. Whether you choose a simple one-speed bullet or a fancy rotating rabbit vibrator (a highly-recommended style for those with the budget, known for dual stimulation), vibrators can be a great addition to solo or partnered play.
A dildo is a non-vibrating insertable toy, typically shaped like a penis (though many come in abstract shapes as well). Dildos are used for penetration and come in various sizes, materials, and designs. Some are very realistic (with veins, skin-like texture, etc.), while others are sleek and minimalist. You can find silicone dildos (highly recommended for body-safety and quality), glass or metal dildos (for those who enjoy firm pressure and temperature play), and PVC or rubber ones (usually cheaper, but be cautious with very cheap materials that might contain unsafe chemicals). In India, you’ll find everything from small beginner dildos of ~4 inches to large girthy ones for size enthusiasts. There are also strap-on dildos (dildos that can attach to a harness, for use by couples where one partner wears it) – these too are available via online stores. If you’re new, start with a modest size and a soft material. Dildos offer a different sensation than vibrators (since they don’t buzz, they mimic a more natural feeling of fullness and pressure). They are also easier to clean and often last very long since there are no electronic parts.
No intimate kit is complete without lubricant. Lubes reduce friction and enhance comfort and pleasure during sex or toy use. Online stores in India stock a variety of lubricants: water-based lubes (the most versatile and body-safe, easy to wash off, and compatible with all toy materials and condoms), silicone-based lubes (longer-lasting, super-slippery, great for water-play but not compatible with silicone toys), and even flavored lubes (for oral intimacy) or those with warming/cooling effects. Popular brands like Durex, Kamasutra, and KY are widely available, as are newer boutique brands focusing on natural or organic formulations. Expect to pay around ₹300–₹700 for a good quality lube bottle, depending on size and brand. Alongside lubricants, many sites also sell massage oils and candles meant for foreplay. These are usually body-safe oils that can be used to give your partner a sensual massage, some of which double as moisturizers or have aphrodisiac scents. Massage oils from brands like KamaSutra (the US-based company) or exotic blends with ylang-ylang, etc., are quite popular for couples looking to spice up foreplay. Always check that any oil or lotion you use intimately is safe for internal use (as a rule, oil-based products should not be used with latex condoms, as they can degrade the latex).
While vibrators and dildos are often thought of as women’s toys, men have their fair share of fun gadgets too. Male masturbators are toys designed for penis stimulation. The simplest ones are stroker sleeves – essentially a soft tube in which a man can insert his penis to simulate sensations of intercourse or oral sex. These can be basic (open-ended, simply textured tubes) or quite sophisticated. One of the world’s most famous male toys, the Fleshlight, is a type of masturbator – shaped like a flashlight, but with an internal sleeve that mimics vaginal, oral, or anal intercourse. Fleshlights and similar toys are sold in India via specialty sites (Lovetreats, IMbesharam, etc., do carry them), though they tend to be pricey (₹5,000+). There are also disposable egg masturbators (like the Tenga Egg from Japan) priced around ₹500-₹1000, which are great inexpensive options – these are small stretchy sleeves in the shape of an egg, one-time or few-time use. At the higher end, some male masturbators include vibration, rotation, or even automatic suction. Additionally, penis rings (cock rings) are popular male gadgets – these are rings worn around the base of the penis (often around both penis and testicles) to restrict blood flow lightly and maintain erections. Some rings vibrate and can stimulate a partner during intercourse; those are often classified as couple’s toys (e.g. the Durex Intense Vibrating Ring is a common example in pharmacies). Men can also explore prostate massagers, which are anal stimulators specifically shaped to massage the male prostate gland (often called the P-spot, analogous to the female G-spot). We’ll cover anal toys separately, but it’s worth noting that prostate vibrators are an increasingly popular male toy category for enhanced pleasure.
Anal play is no longer a taboo topic in sexual wellness discussions, and there are special toys made for it. Anal toys include butt plugs, anal beads, and prostate massagers, among others. Butt plugs are small (or not so small) plugs that are inserted anally and stay in place, providing a feeling of fullness and pressure. They come in various sizes for beginners through advanced, and usually have a flared base or wide handle – this is crucial for safety, as it prevents the toy from getting fully “sucked in” (the rectum can pull things in, so a flared base is a must for anything that goes in anally!). Anal beads are strings of gradually sized beads that can be inserted and removed to create unique sensations, especially when removed at climax. Prostate massagers, as mentioned, are typically curved devices designed to target the prostate gland in men, which can produce very intense orgasms. They can be simple, or have vibration. Anal toys in India are available, but when buying, pay attention to size (start small if you’re new) and material (silicone or glass are recommended for ease of sanitization; avoid porous materials for anal use). Many beginners start with a small silicone butt plug – these can cost around ₹800–₹1500. More advanced vibrating prostate toys can cost ₹3,000–₹6,000. Always use plenty of lubricant with anal play (water-based or silicone-based lubes work best here) and go slow. All reputable Indian toy sites will carry a selection of anal toys nowadays, often labeled as “for him” (though plenty of women enjoy anal toys as well). The Sangya Project, for instance, sells items like the “Sangya Omega Plug” (a medical-grade silicone butt plug) in India, showing that local brands are entering this space too.
BDSM (Bondage, Discipline, Sadism, Masochism) gear refers to all the kinky accessories for those who enjoy a bit of dominance, submission, or sensation play. While hardcore BDSM equipment might be niche, light BDSM or fetish products are increasingly common on Indian shopping sites. These include things like handcuffs, blindfolds, rope or restraints, floggers and whips, ticklers, collars and leashes, nipple clamps, and more. For many couples, adding a blindfold or a pair of fuzzy handcuffs is a fun way to spice things up. After the global hype of Fifty Shades of Grey, interest in these products spiked worldwide, including in India. You’ll even find novelty items like sex games (e.g. card games or dice for foreplay ideas – one product called “Fifty Shades of Play” is an example). Indian online stores typically have a BDSM or “Fantasy” section. Common kits bundle several beginner-friendly items (like a kit that contains cuffs, a small whip, a blindfold, etc.). Prices can range from ₹1,000 for a basic kit to much more for leather pro-grade gear. It’s important to emphasize consent and communication when exploring BDSM. Start light, establish a safe word for comfort, and never push beyond you or your partner’s comfort level. All the platforms we’ll discuss do sell BDSM accessories, but usually only the tamer end of the spectrum suitable for curious beginners.
“Couple toys” is a broad category, generally referring to devices meant to be used by partners together to enhance mutual pleasure. Many of the toys above can be used by couples (for instance, a vibrator can be used during intercourse or foreplay, a blindfold heightens sensations for a partner, etc.), but there are also products specifically marketed for couples. Examples include vibrating penis rings (which a man wears during sex – it constricts for him and the attached vibrator stimulates the partner), remote-controlled vibrators or eggs (one partner can control the settings via remote or smartphone while the other wears the toy – fun for power play or long-distance play), and couples’ vibrators (U-shaped devices where one arm goes inside the woman and the other stays outside, providing stimulation to both partners during intercourse – the We-Vibe Sync is a famous example globally). India has started seeing more of these tech-enabled toys: app-controlled devices like Lovense products are now sold by sites like IMbesharam, indicating a demand for high-tech couples’ experiences. There are also double-ended dildos (often used by two women together, or for creative couples who want to share a toy simultaneously). When shopping, you might not always see a section labeled “couples toys,” but look for remote vibrators, love rings, and kits that mention couple use. Prices for couples’ toys vary widely – a basic vibrating ring could be as low as ₹300–₹500 (indeed, the Durex Vibrations Ring is an inexpensive and popular couple’s toy available even in pharmacies), whereas advanced wearable couples’ vibrators or app toys can cost ₹5,000–₹15,000.
As you can see, the range of toys in India covers virtually everything: vibrators, dildos, male toys, anal toys, lubes, fetish gear, games, and more. Whether you’re a single woman looking for your first vibrator or a couple exploring something new together, chances are you’ll find a product that suits your needs. The next step is understanding how much these items cost and what factors affect the pricing.
One of the most common questions for new buyers is “What do these things cost?” Sex toys in India span a wide price spectrum, from budget-friendly options to high-end luxury devices. Here’s a breakdown of average pricing by category and the factors that influence these costs:
What influences the cost of sex toys? A few key factors determine why one product might be much pricier than another:
The good news is there’s something for every budget. If you’re on a tight budget, you can absolutely find affordable toys (there are vibrators under ₹1,500 and plenty of simple toys around ₹1k). Just exercise caution with extremely cheap no-brand products – you want to ensure the materials are safe. On the other end, if you seek luxury, options exist there as well. Many online stores offer frequent deals and discounts (for example, Kaamastra regularly advertises up to 50% off on selected products), so savvy shoppers can snag higher-end toys at lower prices during sales. Overall, the Indian market’s pricing has become quite competitive, and local manufacturers are also helping bring down costs by producing items domestically.
Buying sex toys in India sits in a legal gray area. It’s important to understand this context – not to scare you off, but to be informed.
What’s the law? There is no specific law that outright bans sex toys in India. You won’t find an Act of Parliament saying “vibrators are illegal.” However, the ambiguity arises from how sex toys could potentially be interpreted under existing obscenity laws. The primary law cited is Section 292 of the Indian Penal Code, which prohibits sale and distribution of “obscene material” (historically aimed at pornography, books, etc.). A very strict interpretation might classify sex toys as “obscene” objects. This lack of clear legal definition means that technically authorities could claim that selling sex toys violates obscenity laws. In practice, enforcement is inconsistent. There have been occasional reports of customs seizing imported toy shipments or local police raiding a shop, but these are relatively rare and often due to someone drawing attention. Customs regulations are indeed a hurdle – sex toys imported into India can be confiscated by customs on grounds of morality. To navigate this, many companies cleverly label products as “novelty,” “personal massager,” or “health device” to get them through customs and to avoid any explicit branding that might trigger Section 292.
The bottom line on legality: Owning and using sex toys for personal use is not criminalized. Tens of thousands of Indians purchase these items online every month with no legal repercussions. The legal ambiguity mainly affects sellers and importers, and even there, the industry has learned to adapt by operating discreetly. The largest online platforms have been running for years, indicating a de-facto tolerance. If you buy from established domestic websites, the legal risk to you as a consumer is virtually nil. The package will arrive without issue or, in the worst case, could be confiscated by customs (which typically just means you’d get a refund or the seller reships – it’s extremely unlikely you’d face any legal action as an individual consumer).
Now, cultural attitudes – this is where the real challenge lies. India is a land of contrasts when it comes to sex positivity. On one hand, we have an ancient culture that produced the Kama Sutra; on the other hand, modern society spent decades under Victorian prudish influence. Traditionally, open talk of sex and masturbation has been taboo. Sex was framed mostly in terms of marital procreation, and pleasure – especially women’s pleasure – was rarely discussed. This led to a situation where sex toys were virtually unheard of in mainstream discourse until recently. Buying them often meant sneaking them in from abroad or via hush-hush local dealers.
However, the past decade has seen a notable shift. Urban Indians, influenced by global media and the internet, are increasingly viewing sex as a normal part of wellness. Topics like the female orgasm, sexual experimentation, and adult products have gained some acceptance in youth circles. Millennials and Gen Z in metro cities are far more open to the idea of using sex toys and discussing sexual health than previous generations. This is evident from the surge in sex-positive content: numerous Indian bloggers, YouTubers, and sexual health educators now speak about these topics. Social media (Instagram, Reddit communities, etc.) has given people a degree of anonymity to ask questions and share experiences, which helps normalize the conversation. For instance, it’s not uncommon to see an anonymous question on Reddit India asking for recommended websites to buy a dildo, with many helpful responses. Ten years ago, that would have been almost unthinkable publicly.
Cities like Mumbai, Delhi, Bengaluru, Chennai, Pune, etc., have the most openness (and indeed are the biggest markets for sex toys). A study by one online retailer found Mumbai and Delhi at the top for adult product sales, closely followed by Bangalore, Chennai, and others. Interestingly, they also noted rising interest in some smaller cities and that women buyers in places like Pune or Baroda at times outnumber men – a sign of changing demographics. Still, stigma persists in much of Indian society. Many people worry “What if my family finds out?” or feel embarrassed to be seen purchasing such items. That’s precisely why online shopping with discreet delivery has been the game-changer – it offers a way to explore privately. Market players often focus on educating consumers to break the shame. We have seen startups hosting workshops, webinars, and writing informative articles to emphasize that using a sex toy is a healthy aspect of one’s sexuality, not something “dirty”. Gradually, the narrative is shifting from “only deviant people use these” to “this is a tool for self-care and improving one’s intimate life”.
To sum up: Legally, buying for personal use is generally safe, given the unclear but mostly unenforced laws around obscenity (especially when done through established channels that handle import issues for you). Culturally, while attitudes are evolving among younger, educated Indians, don’t expect open discussions at the dinner table just yet – a degree of discretion remains the norm. The good news is if you’re considering buying a sex toy, you’re far from alone – tens of millions of Indians are curious about or already using these products as part of their lives, and each year the acceptance grows.
Over the last decade, a number of online stores have emerged to cater to Indians looking for adult products. Some are India-based startups, some are international sites that ship to India, and even mainstream e-commerce players have dipped their toes in. Below we cover key online platforms serving the Indian market, including their product range, pricing, privacy, and customer experience. All the sites mentioned here offer discreet shopping and delivery, which is crucial. Let’s dive into the major ones:
IMbesharam (cheekily named – “besharam” means shameless in Hindi) is one of India’s earliest and largest online sex toy retailers. Founded in 2013 by two entrepreneurs, it was a pioneer in making adult products accessible in India. IMbesharam operates like a comprehensive adult megastore – its catalog is huge, including sex toys of all kinds, lingerie and apparel, lubricants and condoms, intimate accessories, erotica, and even novelty items. For example, on IMbesharam you could buy a vibrator, a strap-on harness, an edible underwear, and a sexy costume all in one order. They carry a mix of international brands (they have partnered with global manufacturers like Lovense for high-tech toys, and they famously collaborated with adult film star Sunny Leone for promotions) as well as budget-friendly options. The breadth means product range is a strong point – whether you want a cheap dildo or a luxury toy, chances are IMbesharam has it.
From a pricing standpoint, IMbesharam tends to cover mid-range to premium products. They are not the cheapest source, but they often run promotions. They have a loyalty program and sometimes bundle deals (e.g., free lube with a toy). As of a 2022 report, the company was projected to cross ₹40 crore in sales, indicating a large customer base. One interesting stat: according to a Mint article, three of IMbesharam’s top five best-selling products are female vibrators, and 54% of its customers are women. This underscores that they cater a lot to women and couples, not just men.
Packaging & Delivery: IMbesharam emphasizes discreet service. Packages come in plain cardboard with no indication of the contents or the sender’s name that would give away anything. They deliver across India, with typical delivery times of 3–7 days depending on location (major metros often in 2-3 days). A big plus: Cash on Delivery (COD) is available. They introduced a “100% risk-free COD” option to encourage those who were nervous about paying online for such items. (Do note, COD might have an extra small fee and is subject to pin code serviceability.)
Return/Refund Policy: Like most adult stores, IMbesharam has a strict no-returns policy on opened products (for hygiene reasons). If something arrives defective, they will usually send a replacement or give store credit. They might accept returns of lingerie or non-electronics in some cases, but sex toys generally are final sale. It’s best to read their FAQ on this. They do have warranty coverage for some electronics – e.g., if a high-end vibrator has a manufacturer warranty, they facilitate that. But no “30-day no questions return” like regular e-com, which is standard for this industry.
Customer Support & Trustworthiness: Being one of the oldest, IMbesharam has a fairly established operation. They have customer support via email, chat and phone. In terms of reputation, you’ll find mixed reviews online – many customers are happy with their wide selection and reliability, while some have faced issues (especially in earlier years with delays on imported items). On public forums, IMbesharam is often cited as a trustworthy site that “actually delivers what you order”, which in a market rife with small scammy sites is a plus. However, there have been occasional complaints about customer service demeanor (one viral anecdote involved an unprofessional response to a negative review). Still, given their scale, such incidents are few relative to their large customer base.
One notable thing is that IMbesharam isn’t just sitting still – they are investing in the market’s growth. In 2022, they actually provided seed funding to an Indian sex-tech startup (the Sangya Project) to develop made-in-India toys. This shows they’re actively shaping the industry. Overall, IMbesharam is a go-to shop if you want variety and one-stop shopping. The site itself is fairly user-friendly, with products sorted by category, mood, etc., and plenty of filters. They also have customer reviews on many products. If you’re looking for a well-known platform with years of presence, IMbesharam fits the bill.
Lovetreats is a Bangalore-based online store that launched around 2015. It was founded by a duo – Balaji (from India) and Ute (from Germany) – with a mission to create a more “approachable and classy” intimate shopping experience for Indians, especially women and couples. Lovetreats positions itself not just as a store but as an “intimate lifestyle brand.” They offer a carefully curated range of products: vibrators, dildos, couples games, massage oils, male toys like fleshlights, lubricants, and even some sexy lingerie or novelties. The emphasis is on quality over quantity – they hand-pick products from around the world, aiming to stock only body-safe, reliable items. So you might not find the absolute cheapest toys here, but you will find good ones. For instance, Lovetreats might carry a higher-end silicone vibrator but not a low-end jelly vibrator, deliberately keeping the catalog body-friendly.
Product Range: It covers all major categories (for him, her, couples) but with fewer options per category compared to a site like IMbesharam. This can be good for someone who feels overwhelmed by too much choice – Lovetreats sort of did the homework and presents “only the best” in each segment. They also focus on being women-inclusive; from the site design to product selection, it’s meant to feel welcoming and not seedy. In fact, they tout themselves as India’s first women-friendly adult store.
Pricing: Mid-range. Most products on Lovetreats fall in a moderate price band (say ₹2k-6k for vibrators). They do have some budget items like basic bullets under ₹2k, and some higher end ones too. But largely, expect to pay a fair price for the quality – they aren’t a discount shop. They do have sales occasionally (festive sales, Valentine’s, etc.), but perhaps not as aggressively as others. Considering the curation, you might notice prices are similar to what you’d see for the same brands on Amazon or other sites – so they’re competitive, just not bargain-basement.
Privacy & Delivery: Lovetreats, like all, ships in plain packaging with no indication of contents. Since they are Bangalore-based, orders to South India might arrive quite fast (maybe 2-4 days), while North or Northeast might take a bit longer (4-7 days). They use reliable courier partners. They do support Cash on Delivery in many locations, which is great. (It’s always wise to check current info on COD availability, as sometimes services change, but historically they did offer COD for many pin codes). The delivery is very discreet – even the sender name on the parcel is something generic. One customer wrote that everything from browsing to receiving the package was “seamless and professional” with discreet packaging, which left them thoroughly impressed.
Customer Experience: Lovetreats is praised for a user-friendly website. It has a clean, modern interface with educational content and buying guides. They often have blogs or info sections (like how to choose a vibrator, etc.). This educational approach helps first-timers a lot. The site’s tone is friendly and sex-positive. For support, they are reachable via email and sometimes phone/WhatsApp. Being a smaller operation, they are known to give personalized customer support, guiding users to pick the right product. They also moderate the product reviews to ensure authenticity.
In terms of feedback, Lovetreats generally enjoys a good reputation, especially among female buyers who appreciated the non-sleazy vibe. As with any online store, there could be the odd delay or stock issue, but nothing stands out as systemic. One thing to note: Lovetreats’ founders have been quite public about promoting safe, consensual, and fun intimacy – they see their store as part of a larger movement of making Indians more confident in their bodies and relationships. This ethos translates into how they handle marketing (tasteful, informative) and customer interactions. If you value curated selection and a comfort factor (and you’re okay with slightly fewer options to choose from), Lovetreats is an excellent choice.
If there’s one platform that wears its philosophy in its name, it’s Shycart. Founded in Chennai, Shycart has been around since the early 2010s and brands itself as a “Shop with Privacy” for intimate needs. Unlike other stores which focus purely on sex toys or lingerie, Shycart has a unique product mix: it sells sexual wellness items and also broader personal hygiene products. On Shycart you’ll find condoms, lubes, adult toys, erotic lingerie, menstrual cups and pads, fertility and pregnancy kits, intimate hygiene washes, sexual wellness supplements, and even books on sex education. The idea was to allow people to buy things they might be shy to buy in person – whether that’s a vibrator or a pack of condoms or a home pregnancy test – all under one roof, with 100% privacy.
Product Range: In terms of sex toys, Shycart’s selection is decent but not massive. They have vibrators (usually basic models and some mid-range ones), a few dildos, rings, small masturbators, etc. They might not have the high-end luxury toys or the extreme fetish stuff, but they cover the basics well. Additionally, their focus on sexual health products (like vaginal dilators, delay creams, contraceptives) means the site might appeal to someone looking for a one-stop intimate health shop. For example, a customer could buy a vibrator and also pick up say some UTI prevention supplements or sanitary pads on the same order – Shycart allows that kind of cart mix, which mainstream pharmacies often don’t. They consciously target “hygiene and intimate needs” rather than just pleasure, which may make some first-time buyers feel more at ease.
Pricing: Shycart tends to be budget-friendly. Many of their offerings are on the affordable end (they’ll have classic vibrators around ₹1,500-₹3,000, for instance, and basic dildos under ₹1k). They aren’t as heavily into premium import brands. The idea is to cater to the average Indian consumer. They also often have combo deals (their site lists “fun combos”) and discounts on essentials. Payment is straightforward, and notably they have been known to support Cash on Delivery – however, they do charge an extra fee for COD (about ₹50), and COD might not be available on very high-value orders or certain pin codes. They clearly list shipping charges: typically free above a certain order value, and otherwise a small fee (plus that COD fee if applicable).
Privacy & Shipping: Privacy is Shycart’s number one priority – they highlight “100% discreet packing” everywhere. According to their policy, the package will be plain without any marking, and even the courier label won’t mention Shycart or the nature of the contents. They’ve really perfected the stealth packaging process. They even ensure the items are wrapped in multiple layers so that even if a box is damaged, the inner content isn’t exposed. Many customers have testified that Shycart’s parcels are indeed utterly nondescript – sometimes the sender is a generic name like “SC Online” or something similarly bland. Delivery times are standard: since they’re Chennai based, South India orders arrive quickly, elsewhere in 3-7 days. They ship across India, including a lot of smaller towns (some other sites focus mostly on metros, but Shycart due to its hygiene angle sees orders from Tier 2 cities as well).
Customer Support: Shycart has a support team reachable via phone and email. They also have live chat during business hours. The team has a reputation for being helpful and understanding of shy customers. If you have questions, they handle them professionally (after all, they know people might be embarrassed, so they are quite gentle in their approach). Shycart also has an Android app (for those who prefer mobile shopping), though some reviews indicated older versions lacked COD options – it’s worth checking an updated version.
Because Shycart’s positioning is a bit different (not just a “sex store” but an “intimate needs store”), they might appeal if you’re also interested in items like menstrual or reproductive health products along with perhaps a first toy. They have been featured in media for tapping into the adult hygiene business in a conservative market like Chennai by focusing on privacy and necessity. This approach has earned them a loyal customer base who trust their professionalism. If you are nervous about buying and want a site that puts privacy above all and also offers other personal health items, Shycart is a solid option.
That’s Personal (thatspersonal.com) is another pioneer in India’s sexual wellness e-commerce, launched in 2013. As the name implies, it stresses the personal and private nature of these purchases. That’s Personal was one of the first major websites in India dedicated to adult products, and it quickly gained popularity and media attention for bringing a somewhat taboo industry into the light. Over the years, they’ve served a huge number of orders – by one count, over 80,000 orders by 2017 with millions of site visitors, making them a significant player.
Product Range: That’s Personal offers a broad range: from sex toys (vibrators, masturbators, etc.) to accessories like lubricants, erotic lingerie, sexy costumes, and even herbal supplements (like those for performance or desire). They also stock a variety of adult games, party novelty items, and intimate gift sets. In the early days, they famously introduced products like adult board games and naughty playing cards which were novel in the Indian market. They have categories for men, women, and couples. One unique category they had was “gift ideas” – recognizing that some people buy these as gifts (for instance, bachelor/bachelorette party gifts or for a spouse). So, their collection is quite extensive, though in raw numbers maybe not as big as IMbesharam. They did, however, secure official tie-ups with international brands – for example, they were the official India sellers for certain brands of lubricants and toys. This means authenticity is high; if you buy a Fleshlight or a We-Vibe there, you’re likely getting a genuine product sourced through authorized channels.
Pricing: That’s Personal covers low to high range. You’ll find budget toys and premium imports both. Their site frequently has sales and coupon codes, so you can often get items at a discount. They also created bundles (like a honeymoon gift box containing various items). In general, their pricing is competitive with other sites. One thing they did early on was localized products – for instance, they noticed a demand for items like delay sprays or performance gels and got those at affordable prices. So men’s performance products on their site are usually well-priced. They accept all standard payment methods and also offered Cash on Delivery (with certain conditions like the order value cap) which helped many first-time buyers trust them.
Discretion & Shipping: Much like others, That’s Personal guarantees 100% discreet delivery. They were among the first to advertise this heavily – plain box, no branding, secure packaging. Shipping is pan-India, usually done within a week. They have warehouses in multiple locations, so often orders are shipped from the nearest hub to speed up delivery. In major cities, delivery can be as quick as 1-3 days. They might require age verification (18+ confirmation on site) as a formality. Packaging from That’s Personal has been consistently reported as nondescript. One hint is in the name: some courier packages might list sender as “TP Online” or something innocuous if at all.
Customer Service and Reputation: That’s Personal was founded by a seasoned marketing professional and the company has generally had a professional, reliable image. They have customer support via phone/email. Many customers appreciate that the site feels like a regular shopping site (with all policies clearly stated, proper invoices, etc.) which gives confidence. The company’s longevity and media presence (they’ve been featured in major newspapers, and their founder often spoke about trends like in the Times of India survey data) add to trustworthiness.
In terms of reviews, That’s Personal generally has positive feedback for product quality and service. They focus on user experience: the site is well-organized, and they even have informative sections and tips for buyers. Culturally, they tried to make buying these products as normal as buying perfume or cosmetics – and in fact, they even sold things like pheromone perfumes. If one had to nitpick, some users felt their inventory in later years wasn’t always up-to-date (occasionally items go out of stock). But they do manage to often restock popular items.
That’s Personal remains a strong option, especially if you want a site with a proven track record. They strike a balance between a wide product variety, competitive prices, and a trusted brand name in this space.
Sangya Project is a newer entrant that has been making waves for being an Indian-made, innovative sex tech startup. Founded around 2021, Sangya Project is notable because it’s not just retailing products – they are designing and manufacturing their own line of sex toys in India. This is a big deal, as most toys sold in India are imported. Sangya’s mission is to create products “for Indians, by Indians,” taking into account local preferences and keeping prices accessible. The company was founded by a small team (including women entrepreneurs and a queer-friendly leadership), with a focus on inclusivity and education.
Product Range: Being a manufacturer, Sangya doesn’t have hundreds of different products; instead, they have a curated line of their own devices. For example, they have products named in a numbered series – like Sangya 11 (a flexible targeted vibrator), Sangya 21 (a beaded silicone sleeve), etc., and some interestingly named toys like a suction massager (possibly branded SCKS) and a thrusting vibrator. Essentially, they’ve developed vibrators of different types – some traditional, some modern (suction toy, thruster). They also offer an Infinity Lube, indicating they’ve got lubricants in their lineup. Additionally, Sangya sells what they call “kink wear” and accessories – likely mild BDSM gear or apparel – and even intimate products like pheromone perfumes (per a media snippet). So while the range isn’t as expansive as a large retailer, it covers the bases: a handful of vibrators (covering clitoral, G-spot, suction, etc.), a couple of male toys (like sleeves), a couple of anal toys (they have a plug), and related accessories.
Specialization: Sangya’s specialization is quality at a lower cost. By making toys in India, they avoid import duties and can price more affordably. They also focus on materials – ensuring everything is body-safe (medical grade silicone, etc.). The designs are said to be influenced by actual feedback from Indian users. For instance, they mentioned making toys that are quieter (since privacy is key in Indian households) and more portable. They also pay attention to the cultural context – one of their goals is to remove the shame around these products, so they include educational content. Their site and social media often discuss topics like sexual health, consent, and pleasure education in a very frank manner.
Pricing: Sangya’s toys are competitively priced compared to imports. For example, one of their vibrators might retail for around ₹2,000 – ₹3,000, which is significantly lower than an imported equivalent which might be ₹5k+. They want to hit that sweet spot where a young adult in India can afford a quality toy without too much burden. They sell directly via their online store, and sometimes on other platforms or marketplaces. As a startup, they have done occasional discounts or crowdfunding-style pre-order deals. Overall, their pricing is mid-range for the Indian market but with high-end features (due to local manufacturing efficiencies).
Discretion & Shipping: Sangya Project being Indian-run, fully understands the need for discretion. They ship in plain packaging like everyone else. They likely use reliable couriers and deliver across India. Since their production is local, there’s no long wait for imports – so delivery times are standard (usually a few days to a week). Payment can be made online; I am not certain if they offer COD yet – some small startups avoid COD initially – but this may evolve. If COD is crucial, one might check current options. That said, early adopters of Sangya have reported safe and timely delivery. One Reddit user noted, “Sangya project is safe and reliable. You can pay online. I ordered one toy… There weren’t any issues. And the quality of the toy was good”.
Customer Experience: As a new-age brand, Sangya puts a lot of emphasis on community and education. They have an initiative called “In The Closet with Sangya” (from their Insta) where they discuss topics people usually hide. They even run a podcast (“In Bed with Sangya”) to openly talk about sexuality. All this indicates that if you buy from them, you’re also tapping into a resource for learning and removing stigma. It’s a very modern approach. Being a startup, their customer service might feel more personal – the core team is closely involved, and since they’re very mission-driven, they genuinely care about customer feedback. In fact, Sangya’s development has been iterative, with them adjusting products based on user input.
One more point: Sangya Project received backing from industry veterans – recall that IMbesharam invested in Sangya to help them scale manufacturing. This is a vote of confidence and also means they might have support in logistics and reach. Sangya’s success could pave the way for more made-in-India brands. If you’re someone who likes to support local startups and also maybe get a toy that’s crafted with the Indian user in mind, Sangya Project is a compelling choice. It’s also a good bet for those on a moderate budget looking for quality comparable to global brands.
Kaamastra (sometimes spelled with double ‘a’, as in kaamastra.com) is another prominent name in India’s adult products space. It has been in business for roughly 8-10 years and has carved out a niche as a value-for-money store with a very wide catalog. The name obviously riffs on “Kama” (as in Kamasutra), and fittingly, Kaamastra started by selling a lot of sexy lingerie, costumes, and novelty items in addition to sex toys.
Product Range: Extremely broad. Kaamastra offers everything from vibrators, dildos, male toys, anal toys, BDSM gear, to a huge array of lingerie (teddy, babydolls, role-play costumes like nurses or schoolgirl outfits), clubwear, and even accessories like pasties or wigs. If you’re planning a boudoir photoshoot or a cosplay along with buying a vibrator, Kaamastra might delight you. They also carry lubricants, condoms, and sex furniture (like position enhancers). Their site is often chock-full of items – in fact, it can be a bit overwhelming. But they organize by category and by brand. They stock many international and local brands as well as their own branded line of products. For instance, they have their in-house Kaamastra branded lingerie and possibly some toys. They were known for introducing quirky items too (like remote-control vibrating panties, or light BDSM kits) early on. Essentially, product variety is a big strength – akin to IMbesharam, they aim to be one-stop, but Kaamastra historically leaned even more into the apparel side as well.
Pricing: Kaamastra markets itself on affordability. They often have lower prices than competitors on similar items, and they run constant deals. On their site, you’ll often see slashed prices (like MRP and then their price) and large “SALE” banners. They frequently offer 50% off deals, seasonal sales, and coupon codes. According to one review, “Kaamastra provides affordable prices, making it an excellent option for people on a budget… and regularly offers deals and discounts, making products even more affordable.” Despite the lower prices, they claim to maintain good quality and indeed have many repeat customers, suggesting their goods are decent value. They import a lot from manufacturers in China and elsewhere, which likely allows them to hit lower price points, and possibly they manufacture their own lingerie (private label) which is cheaper than importing branded lingerie. Payment-wise, they accept cards, netbanking, etc. They have historically had limited payment options – one review cited that adding more options like wallets would be good, but presumably they have updated by now (UPI etc., which is common). They do allow COD on many orders – I have seen COD offered at checkout for Kaamastra, which is a plus for those who need it.
Shipping & Packaging: Kaamastra ships across India and promises discreet packaging (like all others). They explicitly state that your purchase is private and the packaging unmarked. Delivery times are standard 3-7 days. One thing to note: shipping costs – Kaamastra’s policy might require a shipping fee on orders below a certain amount, and one review mentioned that shipping costs are not covered by the company as a con. This likely means you pay delivery charges unless you hit a free shipping threshold. Not a big issue, but worth noting. Also, if you need to return or exchange (more on that next), return shipping might be on the customer in some cases.
Return/Refund Policy: Somewhat surprisingly for this industry, Kaamastra advertises a 30-day return/exchange policy. Of course, this would presumably apply under specific conditions (unused products, or for items like lingerie which can be returned if sizing is wrong, etc.). They likely do not accept returns on used sex toys, but if something arrives damaged or non-working, they will exchange. The fact they highlight “easy returns and exchanges” is a confidence booster – but always read their fine print. It may exclude certain categories for hygiene. Nonetheless, having a clear returns process for at least some products sets them apart, as many competitors simply say “no returns on any toys”.
Customer Support: Kaamastra is noted to have excellent customer service, with support via email or online chat. They also have a phone line. Users have reported prompt responses and issue resolution. Given they have been around long, they know the typical concerns and are able to assist well. Additionally, their website provides detailed product info – materials, dimensions, usage instructions – which helps customers make informed decisions. Some products even have customer reviews and ratings visible, which can guide new buyers.
Reputation: Over 9+ years, Kaamastra has built a loyal customer base and a reputation for value and variety. Many fashion bloggers have reviewed their lingerie, etc., which increases their visibility. On independent review sites, Kaamastra often scores well, with around 3/5 or 4/5 on average – most praising the deals and selection, with occasional negatives about a mis-shipment or so. A critical reviewer on one site shared a cautionary tale where they expected a large toy but got smaller items – but then reflected it as a lesson to read descriptions carefully. That highlights an important point: always double-check product details to ensure you know what you’re getting (dimensions, etc.), especially on a site with thousands of items.
In summary, if you’re looking for lots of choice and good deals, Kaamastra is a top pick. It’s kind of like the discount mega-mart of adult goodies – wide selection, frequent sales, decent quality, and a user-friendly site to browse by category or brand. Just be mindful to vet the products (read those descriptions and any reviews) to make sure you get what you expect. And enjoy the window-shopping – Kaamastra’s vast catalog can be fun to explore as you discover items you never even knew existed!
Beyond the big names above, there are several other platforms contributing to India’s sexual wellness shopping scene:
Each platform has its unique flavor – whether it’s luxury vibe (MyMuse), feminist voice (That Sassy Thing), educational community (Manzuri), or simply a huge catalog (ItsPleazure, Cupidbaba). You can choose based on what resonates with you. The ones we detailed earlier (IMbesharam, Lovetreats, Shycart, That’s Personal, Sangya, Kaamastra) are among the most established and cover a wide variety of needs. In the end, the trust factors to look for in any platform are: discreet packaging, secure payment, clear return policy, and good customer reviews. Fortunately, there are now plenty of reliable options in India – a far cry from a decade ago when it was hard to find even one.
When buying sex toys (or any intimate product) online, privacy and safety are top concerns – and rightly so. You want to be sure that your purchase is confidential, the product is body-safe, and you don’t face any unpleasant surprises. Here we’ll discuss how to navigate the buying process securely and discreetly:
In short, buying sex toys online can be very safe and discreet if you follow these practices. The top platforms have built their business on trust – they provide unmarked delivery, secure payments, and keep your data confidential. You as a consumer should double-check you’re dealing with a legitimate player, be mindful of your own privacy (who’s around when it’s delivered, etc.), and take care of the product’s hygiene. With these steps, you can confidently order what you want and have it delivered to your doorstep without worry. Thousands of Indians do it every month successfully.
To help you quickly differentiate between the top online platforms, here’s a side-by-side comparison of key features and services:
| Platform | Product Range | Price Level | Unique Strengths | Discreet Packaging | Shipping & Delivery | Payment Options | Return/Refund Policy |
|---|---|---|---|---|---|---|---|
| IMbesharam | Very extensive (toys, lingerie, accessories, etc.) | Mid-range to premium | Largest catalog; exclusive global tie-ups (e.g. Lovense); 54% women customers | Yes (plain box, no branding) | 3–7 days PAN-India; COD available | Cards, Netbanking, UPI, COD | No returns on opened items; replacement for defects; warranty on select toys |
| Lovetreats | Curated selection of quality toys, lubes, couple games | Mid-range | Women & couple-friendly shopping; hand-picked body-safe items; educational content | Yes (very discreet) | 2–5 days in metros; 5–7 days elsewhere; COD in serviceable areas | Cards, Netbanking, UPI, COD | No returns once opened; defects handled by replacement/credit case-by-case |
| Shycart | Toys plus wider sexual wellness (condoms to menstrual care) | Budget to mid-range | One-stop for intimate needs (hygiene + toys); Chennai-based; privacy-first approach | Yes (100% unmarked packaging) | 3–7 days; delivers to many Tier-II cities; COD (₹50 extra) | Cards, Netbanking, UPI, COD | No returns on intimate products; likely replacements for defective items |
| That’s Personal | Broad (toys, lingerie, gifts, supplements) | Budget to premium | Early market mover; official brand tie-ups; many gift sets & games | Yes (unbranded packaging) | 2–7 days via multiple warehouses; COD available (with limits) | Cards, Netbanking, UPI, COD | No returns on used items; unused lingerie or faulty products can be exchanged |
| Sangya Project | Focused range of in-house toys (vibrators, etc.) + lube | Mid-range (affordable for quality) | Made in India products; quiet, user-friendly designs; inclusive branding and education | Yes (plain packaging) | 3–7 days via trusted couriers; (COD possibly limited or N/A initially) | Cards, Netbanking, UPI (COD maybe limited) | Unopened returns case-by-case; defects replaced under warranty (startup flexibility) |
| Kaamastra | Huge variety (toys, lingerie, costumes, BDSM) | Budget-friendly (many discounts) | Value for money; 9+ years in market; frequent 50% off deals; 30-day exchange policy | Yes (private packaging) | 3–7 days; free shipping over min. order (shipping fee otherwise); COD offered | Cards, Netbanking, UPI, COD | 30-day return/exchange on eligible products; no return on used toys, but defective pieces exchanged |
Notes: All of the above platforms prioritize customer privacy and use discreet shipping labels. Delivery times are estimates and can vary by exact location. “Price level” is generalized – each site carries items across a range, but for instance Kaamastra and Shycart are known for more inexpensive options, while Lovetreats and IMbesharam stock more high-end choices too. COD = Cash on Delivery. Most sites also support wallet payments and sometimes EMI on high orders, but the above list focuses on common methods.
This table should help you decide based on what matters to you: if you want the widest selection, IMbesharam or Kaamastra might be your pick; for a boutique curated experience, Lovetreats or MyMuse would serve well; if utmost privacy and a mix of wellness items is key, Shycart excels; for made-in-India affordability, Sangya is promising; and for a balance of everything with a long track record, That’s Personal is reliable.
You might be curious which specific products are crowd favorites in India. While the market is diverse, a few categories and items stand out as bestsellers based on reviews, sales, and popularity:
It’s clear that vibrators for women dominate the bestseller lists – an insight supported by data from retailers (IMbesharam noted vibrators are 3 of their 5 top products). This reflects a growing acceptance among Indian women to invest in their sexual pleasure. Male toys, while a slightly smaller market, are catching up as men realize there’s more than just the hand for solo sessions.
For someone looking to pick a first toy, these popular items are popular for good reason: they tend to be satisfying and relatively user-friendly. However, “best-selling” doesn’t always mean “best for you.” It’s good to consider why something is popular and if that aligns with your needs. For instance, a rabbit vibrator might be best-selling but if you only want external stimulation, a simple bullet (also a bestseller) might suit you more.
Tip: Many sites have a “Best Sellers” or “Top Rated” section. Browsing those can give you a feel for what others are buying. You’ll often see items like “5 Star Rated – Rechargeable Wand” or “#1 in Vibrators category” markers. For example, an LBB article noted Lovetreats had everything from colourful vibrators to fleshlights and beyond, implying those were sought-after. And user reviews on those pages are invaluable. If 200 other buyers in India gave a thumbs up to a product, chances are it delivers on its promise.
In summary, the Indian favorites mirror global trends to an extent: vibrators (bullets, rabbits, wands) remain queens; male strokers and rings are kings; lubes are the silent MVPs; and a dash of kink with cuffs and plugs is increasingly in the mix. As the market grows, we’ll see even more variety in the top charts, but for now these categories rule the roost.
Embarking on your first purchase of a sex toy can be both exciting and a little daunting. It’s not like buying a phone or a book – there’s a lot of personal factors, taboos you might be fighting internally, and you might not be able to freely ask friends for advice. Fear not – here are some practical tips and recommendations for first-time buyers in India:
In conclusion, buying your first sex toy in India today is more straightforward and safer than ever. The key advice is: choose a good retailer, pick a beginner-friendly product, use lube, and ease into it. Treat it as a fun experiment in self-care. Whether it leads to mind-blowing orgasms or just a better understanding of your body (or both), it’s a positive step. And if the first toy isn’t the perfect one, you can try another – sometimes it takes one or two tries to find the ideal match, and that’s okay. The journey of discovery is part of the fun. Happy (and safe) exploring!
By following this guide, you should feel equipped to navigate the process of buying a sex toy online in India with confidence. From understanding the market trends to choosing the right toy and platform, to handling it all discreetly – you’re now empowered with knowledge to make an informed decision. Here’s to a satisfying and safe shopping experience, and most importantly, to a more pleasurable and fulfilling intimate life!
Sources: The information above was compiled from market research, news reports, and consumer experiences. Key market stats were referenced from a 2025 Research & Markets report, while insights on legality were drawn from legal analyses. Platform details and customer feedback were corroborated by various sources including Wikipedia and user reviews (for example, IMbesharam’s customer demographics and Kaamastra’s service features). Cultural and consumer behavior insights were supported by articles in Times of India and Economic Times. The comparisons and advice sections synthesize both cited knowledge and practical guidance reflecting common best practices for first-time buyers. All cited references are retained in the text for further reading or verification. Enjoy your journey into the world of sexual wellness!
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